OUR PURPOSE

1. People
Maintain aligned, people-driven culture.
2. Brands
Support independent brands focused on sales growth and profitability. Select and support excellent brand leadership.
3. Profitability
Set metrics for performance in sales and profits . Maintain a lean and efficient support organization.
4. Growth
Provide strategies and resources for growth initiatives (new units, remodels, expansion, other new platforms, international expansion, refranchising, etc).Seek acquisitions of other brands and opportunities for growth.
5. Value
a. Establish metrics for creating value.
b. Provide attractive franchisee value and competitive business models.
c. community-minded citizenship, and giving back by sharing the wealth.

OUR CORE VALUES

1. Integrity
We pledge honesty, integrity and ethical behavior in everything we do.
2. Accountability
We hold ourselves and our teams accountable to deliver positive results.
3. Respect
We treat people the way we would like to be treated.
4. Responsibility
We believe in giving back to improve the quality of life in our communities.
5. Innovation
We strive to become better every day, both personally and in the services and products we produce.
6. Teamwork
We are willing to put the team and the team’s needs before our own needs.
7. Opportunity
We believe in creating opportunity for our people to reach their full potential.