1. People
Maintain aligned, people-driven culture.
2. Brands
Support independent brands focused on sales growth and profitability. Select and support excellent brand leadership.
3. Profitability
Set metrics for performance in sales and profits . Maintain a lean and efficient support organization.
4. Growth
Provide strategies and resources for growth initiatives (new units, remodels, expansion, other new platforms, international expansion, refranchising, etc).Seek acquisitions of other brands and opportunities for growth.
5. Value
a. Establish metrics for creating value.
b. Provide attractive franchisee value and competitive business models.
c. community-minded citizenship, and giving back by sharing the wealth.

Zomato Swiggy